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nteractive marketing and sports are a natural fit for most sports popular in the wired United States. However, as interactive marketing...

The wrong list, the wrong template, the wrong template to the wrong list, etc. – the joys of e-mail marketing. However, when an error...

Just rats with better outfits, in my opinion. However, I love, love, love Marketing Experiments, and, I’m IN LOVE with their Fight the...

I’ve had the opportunity to sit “behind the glass” and witness representative customers engage with brands and products in testing...

The evolution of the conversation regarding social media and social networking is occurring – taking the dialog beyond the technology to...

One day, I pulled into my local CVS (nee Eckerd’s) to stock up on “product.” As I’m parking the car, a car pulls in next to me and the...

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A few months ago, when I lived in Texas, I remember an uproar because Six Flags was petitioning theTABC (Texas Alcohol Beverage...