Using Social Media to Connect with “Ultimate” Sports Fans
nteractive marketing and sports are a natural fit for most sports popular in the wired United States. However, as interactive marketing...
It Happens
The wrong list, the wrong template, the wrong template to the wrong list, etc. – the joys of e-mail marketing. However, when an error...
Why I Dislike Squirrels
Just rats with better outfits, in my opinion. However, I love, love, love Marketing Experiments, and, I’m IN LOVE with their Fight the...
Once Upon a Time, There was a Marketer
I’ve had the opportunity to sit “behind the glass” and witness representative customers engage with brands and products in testing...
The “Social” Conversation . . . Evolving
The evolution of the conversation regarding social media and social networking is occurring – taking the dialog beyond the technology to...
Alice to the Rescue
One day, I pulled into my local CVS (nee Eckerd’s) to stock up on “product.” As I’m parking the car, a car pulls in next to me and the...
Good Site | Bad Site Blog
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Shave and a Haircut, with a Beer and a Lollipop
A few months ago, when I lived in Texas, I remember an uproar because Six Flags was petitioning theTABC (Texas Alcohol Beverage...
