Agility in Marketing - 2020
Wow, time flies and I missed the opportunity to update the 2018 post on Agile in marketing to report findings from year two, the 2019...
Agility in Marketing
What if, as a marketing leader, there was a magic bullet to make your marketing organization more productive, more responsive, deliver a...
Coming up with “The Big Idea” and How to Fuel Your Marketing Content
A constant challenge for marketers and marketing organizations is finding new topics that can form the basis for the development of new...
Social Media Showdown: Chevrolet versus Cheerios
Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to...
Digital Marketing as a Capital Expense
As marketing budgets continue to shift to digital channels, and the digital efforts focus more and more on direct response lead...
3 Takeaways for 2016 from the Digital Summit Dallas
This month, the annual Digital Summit Dallas convened for a day and a half, focusing on all things digital marketing. There were several...
Inside the Marketing Funnel: the Content Vortex
Bill Gates may have said, “content is king,” way back in 1996, but fast forward almost two decades and we’ve arrived at the blade portion...
How One Brand Appeals to Three Generations
A 70-year old grandpa, a teenage girl, and a GenX woman walk into a restaurant . . . no, not the set up for a joke, but a true story. My...
Is Growth Hacking Digital Guerilla Marketing?
According to Wikipedia: https://en.wikipedia.org/wiki/Growth_hacking https://en.wikipedia.org/wiki/Guerrilla_marketing Also, is this the...
The Marketing Campaign 2.0
There is a meme going around that seems to be gaining some traction among the marketing cognoscenti that suggests that the marketing...
