Christina Martin

San Antonio, Texas

 

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Christina Martin:

 

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©2018 by Christina Martin.  San Antonio, Texas

Good Site | Bad Site Blog

June 23, 2018

What if, as a marketing leader, there was a magic bullet to make your marketing organization more productive, more responsive, deliver a higher quality of work product and, wait for it because there’s more, possess higher job satisfaction?


Good news – there is, and it’...

June 11, 2016

There is nothing that challenges marketers and marketing organizations more than finding new topics that can form the basis for the development of new content. I recently addressed this challenge in a presentation to law school recruiting professionals at the 2016 Law...

April 24, 2016

Chevy won; why?

 

Two words - brand relevance.

 

The 2008 book on social media, Groundswell, provided a framework for brands to show how “to turn the force of customer connections to your own advantage.”  The social landscape in 2016 is radically different, however, the pr...

January 29, 2016

As marketing budgets continue to shift to digital channels, and the digital efforts focus more and more on direct response lead generation, there may be an opportunity to treat direct marketing advertising as a capital expense.

 

What Qualifies as a Capital Expense?

 

Whil...

December 29, 2015

This month, the annual Digital Summit Dallas convened for a day and a half, focusing on all things digital marketing.  There were several key takeaways from the event, captured in real-time on my Twitter feed:

 

Takeaway #1:    

 

The applause after Mark Cuban ma...

August 17, 2015

Bill Gates may have said, “content is king,” way back in 1996, but fast forward almost two decades and we’ve arrived at the blade portion of the hockey stick graph.  The field of content marketing has grown exponentially in just a few short years and the demand for con...

August 2, 2015

A 70-year old grandpa, a teenage girl, and a GenX woman walk into a restaurant . . . no, not the set up for a joke, but a true story.  

 

My family and I were meeting for lunch, and as we spotted each other walking across the parking lot, three of us realized we realized...

June 27, 2015

According to Wikipedia:

https://en.wikipedia.org/wiki/Growth_hacking

https://en.wikipedia.org/wiki/Guerrilla_marketing

Also, is this the world's laziest blog post?* 


 

*Please don't answer that.

May 19, 2015

There is a meme going around that seems to be gaining some traction among the marketing cognoscenti that suggests that the marketing campaign is dead.  To wit: 

 

  • Mike Volpe, CMO and Head Janitor (his words) of HubSpot, questioned in the company’s blog, “Is the...

April 28, 2015

In a recent post, Finding Digital Jesus, I contemplated the notion that brands, both large and small, were (finally) fully embracing digital marketing, based on a couple data points - growth in digital budgets and staff and an observation that many senior-level digital...

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