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The Lightbulb Moment Blog


One Algorithm. Every Company. What a Stanford Study and Algorithmic Hiring Means for Your Job Search.
A Stanford study just analyzed 4 million real job applications — and the findings explain why so many job seekers are hitting a brick wall. Here's what algorithmic monoculture means for your resume, and what you can do about it.


Accomplishments vs. Responsibilities on a Resume — What’s the Difference?
This is the single most common question I get and see in resumes — across every industry, every level, and every career stage. The bullets on the page describe what someone was expected to do in their role, but they don’t show what that person actually accomplished. And that distinction is the difference between a resume that earns interviews and one that gets passed over. What Are Responsibilities? Responsibilities are the duties that came with your job. They’re the things l


Welcome to The Lightbulb Moment
You know the moment. It’s the look on a client’s face, mid-Zoom, mid-sentence, when they realize that the thing they’ve been doing at work for years is actually a real, measurable, impressive accomplishment. They just never saw it that way before. “Wow. I’m more impressed with myself.” I hear some version of that in almost every session I do. And it’s why I named this blog The Lightbulb Moment. Because the hardest part of writing a great resume isn’t formatting or keywords or


Event Marketing and Sales Recognition Come Together
Recognizing the top performing bankers at a world-class event at Disney World means you've got to up your event marketing game. Chase...


Observation: A Cost-Effective Method to Uncover Consumer Insights
Recently, I had the opportunity to attend ANA’s Master of Marketing annual conference and was inspired by the presentations delivered by...


Agility in Marketing - 2020
Wow, time flies and I missed the opportunity to update the 2018 post on Agile in marketing to report findings from year two, the 2019...


Agility in Marketing
What if, as a marketing leader, there was a magic bullet to make your marketing organization more productive, more responsive, deliver a...


Coming up with “The Big Idea” and How to Fuel Your Marketing Content
A constant challenge for marketers and marketing organizations is finding new topics that can form the basis for the development of new...


Social Media Showdown: Chevrolet versus Cheerios
Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to...
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