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Once Upon a Time, There was a Marketer

I’ve had the opportunity to sit “behind the glass” and witness representative customers engage with brands and products in testing session. Sadly, occasionally I’ve been horrified by the comments, but thankfully, also pleasantly amazed. As I’ve said before during research, “I love people!” Truly, I do – especially when someone gives you that “golden nugget” of insight – that one user that gets it and can articulate their needs and how your product fulfills the need – it’s golden. That response was shared by Leah Buley during her insightful blog post,”Design a Super Hero.”Hearing another researcher in love with her participants is what initially drew me in. But, then I found the golden nugget