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Digital Marketing as a Capital Expense

As marketing budgets continue to shift to digital channels, and the digital efforts focus more and more on direct response lead generation, there may be an opportunity to treat direct marketing advertising as a capital expense. What Qualifies as a Capital Expense? While I don’t profess to be a CPA, and I didn’t sleep in a Holiday Inn Express, make sure you consult your professionals in this area. My professionals provided the following litmus test: The primary purpose of the advertising is to elicit sales to customers who could be shown to have responded specifically to the advertising. The direct response advertising results in probable future benefits. There must be a means of document