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The Marketing Campaign 2.0

There is a meme going around that seems to be gaining some traction among the marketing cognoscenti that suggests that the marketing campaign is dead. To wit: Mike Volpe, CMO and Head Janitor (his words) of HubSpot, questioned in the company’s blog, “Is the Marketing Campaign Dead,” and AdAge proclaimed, “Ad Campaigns are Dead” Now, these are knowledgeable people, but I think we might be getting a bit too hasty in sweeping this foundation of marketing strategy under the rug. Rather than accepting the convention that marketing campaigns are dead, I would like to reframe the conversation and, in the process, define what I believe the modern marketing campaign has evolved towards and outline

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Christina Martin

San Antonio, Texas

 

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