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It Happens

The wrong list, the wrong template, the wrong template to the wrong list, etc. – the joys of e-mail marketing. However, when an error happens, it’s best to own up to it with your audience. This is the best mea culpa e-mail I’ve seen in a while: The original e-mail from Dogster, with the subject: 10 Ways to be a Better Cat Owner in 2010. The mea culpa e-mail subject line: Our Apologies The e-mail:

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Christina Martin

San Antonio, Texas


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