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Future of Marketing–Good for Digital, Bad for CMO (sort of)

The Center for Media Research’s article “The CMO and the CIO Getting Closer” makes some interesting predictions for the future of marketing and role of CMO. The marketing organization: 81% agree with the statement: “We need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.” Interestingly, response was heard for both b-to-b and b-to-c and company size didn’t influence response. By 2016, companies will restructure and create both center of excellence and in-house agency models to meet growing skills gaps and meet the business needs. Top areas of investment: social, mobile, analytics, and good ol’ email. Go di

Evolution of Marketing: From Art to Science

As the emphasis in marketing continues to drive to digital, and as the emphasis in digital is around analytics, could the job title of the future be, “Marketing Engineer?” Three interesting posts come have across my social channels: 1.) Accenture’s June blog post, “CMOs: Time for Digital Transformation or Risk Being Left on the Sidelines” and corresponding landing page to download the report. 2.) HBR July/August article, “The Rise of the Chief Marketing Technologist.” 3.) This excellent infographic from Pardot.com (an Exact Target company) on the evolution of marketing from the “people that make things pretty” to “scientists.” Given the role of marketing, I prefer “engineer,” as it inclu

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Christina Martin

San Antonio, Texas

 

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