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3 Takeaways for 2016 from the Digital Summit Dallas

This month, the annual Digital Summit Dallas convened for a day and a half, focusing on all things digital marketing. There were several key takeaways from the event, captured in real-time on my Twitter feed: Takeaway #1: The applause after Mark Cuban made this statement really resonated! As digital marketers, we LOVE our metrics, but has this increasing focus on the metrics made us take our eye off the ball and become blind to the factors that are really driving business results? Have we become slaves to the measurement and lost sight of what we are really attempting to achieve? I’ve personally seen my dashboards grow exponentially as we have begun to measure EVERYTHING. Why do we find

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Christina Martin

San Antonio, Texas

 

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