Why I Dislike Squirrels
Just rats with better outfits, in my opinion. However, I love, love, love Marketing Experiments, and, I’m IN LOVE with their Fight the Squirrel campaign. Basically, Fight the Squirrel is a pitch for using testing methodologies to improve your marketing ROI, which I too am a huge fan of – both testing and improving ROI! Marketing Experiments defines “the squirrel,” as: “… that one bad marketing idea on the site that you just know deep-down is hurting your conversion, but tha
