Just rats with better outfits, in my opinion. However, I love, love, love Marketing Experiments, and, I’m IN LOVE with their Fight the Squirrel campaign. Basically, Fight the Squirrel is a pitch for using testing methodologies to improve your marketing ROI, which I too am a huge fan of – both testing and improving ROI! Marketing Experiments defines “the squirrel,” as: “… that one bad marketing idea on the site that you just know deep-down is hurting your conversion, but that someone with more authority in your organization loves.” Watching the videos of the poor marketers fight the evil “founder” hit a little too close to home to find truly funny, but appreciate the ammunition Marketing Ex
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