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Digital Footprints Need Maintenance

My blog is the cobbler’s child – I have lofty intentions to write, but at the end of a long day in interactive . . . what’s that about roads and good intentions? After I inked out a guilt post yesterday, I was reminded today by the great Mashable why I need to blog; so I’m going to pay attention to the signs and rededicate myself to blogging for all the reasons in the Mashable post.

Year 2 - Bigger and Better

It’s time for the Ultimate Cricket Fan social media competition again. After a successful inaugural run, the competition is back – bigger and better – with additional opportunities for viral reach. This year, the Facebook-based competition was staged in two phases, with a new fan voting phase, to increase reach. On May 17th, Social Samosa, a blog covering the Indian social media community covered the competition with a rave review for strategy and execution. Congratulations to Awais Sohrab, winner of the 2013 MoneyGram Ultimate Cricket Fan competition.

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Christina Martin

San Antonio, Texas


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