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Year 2 - Bigger and Better

It’s time for the Ultimate Cricket Fan social media competition again. After a successful inaugural run, the competition is back – bigger and better – with additional opportunities for viral reach. This year, the Facebook-based competition was staged in two phases, with a new fan voting phase, to increase reach.

On May 17th, Social Samosa, a blog covering the Indian social media community covered the competition with a rave review for strategy and execution. Congratulations to Awais Sohrab, winner of the 2013 MoneyGram Ultimate Cricket Fan competition.

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Christina Martin

San Antonio, Texas

 

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