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Agility in Marketing - 2020

Wow, time flies and I missed the opportunity to update the 2018 post on Agile in marketing to report findings from year two, the 2019 "Annual State of Agile Marketing Report." Well, year three is out so here are a few observations on the adoption of Agile in 2020: Adoption is slowing: the data suggests that the early adopters with 3+ years of experience are still practicing this way of working, but the adoption rate is starting to plateau. And, marketing isn't seeing adoption near the scale of other departments practicing Agile. In 2018, 37% of marketers reported using Agile and this year's adoption is slightly higher at 41%, just over 10%. However, with the team’s that reported plans to im

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Christina Martin

San Antonio, Texas

 

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