The Steep Curve of Social Media
I’ve had the YouTube video, below, bookmarked for awhile with the intent of a post. The engaging graphics, coupled with the mind-numbing statistics regarding the worldwide adoption of social media, spoke to me. The frames that cited social media adoption got me thinking back to grad school days. I had the honor of studying marketing science under Dr. Frank Bass. Dr. Bass created a marketing model using differential equations to predict product adoption; that theory, publis