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The Steep Curve of Social Media

I’ve had the YouTube video, below, bookmarked for awhile with the intent of a post. The engaging graphics, coupled with the mind-numbing statistics regarding the worldwide adoption of social media, spoke to me. The frames that cited social media adoption got me thinking back to grad school days. I had the honor of studying marketing science under Dr. Frank Bass. Dr. Bass created a marketing model using differential equations to predict product adoption; that theory, published in 1969, became the eponymous Bass Model – “The Bass Model assumes that sales of a new product are primarily driven by word-of-mouth from satisfied customers. At the launch of a new product, mostly innovators purchas

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Christina Martin

San Antonio, Texas


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