Social Media Showdown: Chevrolet versus Cheerios
Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to turn the force of customer connections to your own advantage.” The social landscape in 2016 is radically different, however, the principles and best practices hold steady. From this week’s examples, brands are still very publicly stumbling in social, especially Chapter 6’s Talking with the Groundswell! The General Motors and General Mills’
