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Social Media Showdown: Chevrolet versus Cheerios

Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to turn the force of customer connections to your own advantage.” The social landscape in 2016 is radically different, however, the principles and best practices hold steady. From this week’s examples, brands are still very publicly stumbling in social, especially Chapter 6’s Talking with the Groundswell! The General Motors and General Mills’ examples demonstrate that first and foremost, a brand has to be relevant to the conversation, after all, social media is having a conversation with the audience, not like traditional marketing, which is talking at the a

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Christina Martin

San Antonio, Texas

 

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