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Coming up with “The Big Idea” and How to Fuel Your Marketing Content

A constant challenge for marketers and marketing organizations is finding new topics that can form the basis for the development of new content. I recently addressed this challenge in a presentation to law school recruiting professionals at the 2016 Law School Admissions Council (LSAC) Annual Meeting and Education Conference held at the Disney World Resort. View Slides on SlideShare While the location and venue provided a wonderful atmosphere for learning and sharing, there was absolutely nothing “Mickey Mouse” about the agendas of the law schools attending the conference. Law schools across the country, including the highest ranked schools, are seeing applicant volumes decline and actual

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Christina Martin

San Antonio, Texas


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