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Agility in Marketing

What if, as a marketing leader, there was a magic bullet to make your marketing organization more productive, more responsive, deliver a higher quality of work product and, wait for it because there’s more, possess higher job satisfaction? Good news – there is, and it’s the agile methodology. You’ve probably heard your IT and dev teams talk about this for years and now marketers are rapidly adopting this way of working. The research group, Agile Sherpas, released the “First Annual State of Agile Marketing Report,” tracking the adoption rate across marketing teams. Benchmarked in this first edition, the adoption of agile in the marketing world is around 37%. Not as prevalent as our IT col

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Christina Martin

San Antonio, Texas

 

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