It Happens

The wrong list, the wrong template, the wrong template to the wrong list, etc. – the joys of e-mail marketing. However, when an error happens, it’s best to own up to it with your audience. This is the best mea culpa e-mail I’ve seen in a while:

The original e-mail from Dogster, with the subject: 10 Ways to be a Better Cat Owner in 2010.

The mea culpa e-mail subject line: Our Apologies

The e-mail: