The Lightbulb Moment Blog

As marketing budgets continue to shift to digital channels, and the digital efforts focus more and more on direct response lead...

This month, the annual Digital Summit Dallas convened for a day and a half, focusing on all things digital marketing. There were several...

Bill Gates may have said, “content is king,” way back in 1996, but fast forward almost two decades and we’ve arrived at the blade portion...

A 70-year old grandpa, a teenage girl, and a GenX woman walk into a restaurant . . . no, not the set up for a joke, but a true story. My...

According to Wikipedia: https://en.wikipedia.org/wiki/Growth_hacking https://en.wikipedia.org/wiki/Guerrilla_marketing Also, is this the...

There is a meme going around that seems to be gaining some traction among the marketing cognoscenti that suggests that the marketing...

In a recent post, Finding Digital Jesus, I contemplated the notion that brands, both large and small, were (finally) fully embracing...

“And we’re just at the beginning!” This was the quote from the head of a digital marketing agency – just last week! This quote was made...

The Center for Media Research’s article “The CMO and the CIO Getting Closer” makes some interesting predictions for the future of...

As the emphasis in marketing continues to drive to digital, and as the emphasis in digital is around analytics, could the job title of...