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Hello.

Good Site/Bad Site Blog

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In my 14+ years in the Internet space, I've seen (and created) both good and bad sites. Good Site/Bad Site is a forum to highlight, discuss, and hopefully, learn from the best-of-the-best practices, and those still evolving - as well as all things marketing are up for grabs.

Enjoy!

Web Strategist and Interactive Marketer Seeking Best Practices

Web Strategy

Web Strategy

Web Strategy

Using a Pragmatic Approach to Web Strategy

From crafting strategies for an enterprise's initial web presence to leveraging web-based technologies that deliver both top- and bottom-line business results, my experience spans Fortune 500, early-stage, and nonprofit companies, with an emphasis in the financial services sector.

Web Strategy - Work, Accolades, and Resources:

"Top 10 Customer Satisfaction"
"Top 10 - Mortgage Web Site"
Agility Loan Services
Need Access
"Top 10 - Mortgage Web Site"
Professional Certification

Product Management

Product Management

Product Management

Creating Web-based Products that Deliver Results

Driving innovation to achieve diverse strategic objectives, from lead generation to customer service and retention, the products developed focus on the user experience to achieve real business results, while achieving significant industry rankings, recognition, and consumer accolades.

Product Management - Work and Accolades:

Certified Product Manager
"Innovative Use of Technology"
Web Site Product
"Top 10 Banking Online"
"Top 10 Banking Online"

Interactive Marketing

Interactive Marketing

Interactive Marketing

Listening, Engaging, and Communicating via Interactive Channels

Crafting marketing campaigns using interactive channels, including e-mail, search, social, widgets, apps, and the "next thing" requires both creative and strategic skills to achieve a variety of marketing objectives - from branding and listening to engaging, selling, and cross- and up-selling, as well as having a passion for the space to identify the next marketing opportunity.

Interactive Marketing - Training, Certification, and Accolades:

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e-mail Marketing
Inbound Marketing
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Law School Campaign
Campaign email Template
Social Media B-to-B Campaign
Landing page for desktop app
Desktop Widget for Undergrads

Blog

Good Site-Bad Site Blog

Good Site-Bad Site Blog

Purpose

Read Complete Blog >In my 14+ years in the Internet space, I've seen (and created) both good and bad sites - here's to a forum to highlight, discuss, and hopefully, learn from the best-of-the-best practices, and those still evolving - as well as all things marketing are up for grabs.

Read Complete Blog >

About

About Christina Martin, Senior Internet & Marketing Leader

I've never been employed in a department other thanthe marketing department - and, that's fine with me!Marketing found me, more than I found marketing. During undergrad, I worked for a (very) small business - four employees - tasked with managing the AP, AR, and payroll. I even, misguidedly, considered majoring in accounting, until I "pitched" the owner on creating a catalog and sending it to our mailing list. I'd never heard of direct marketing, or marketing, for that matter. If questioned, I would have guessed, "advertising." The record was set straight during the first day of required course, MAR 3023, Intro to Marketing - the prof said, "marketing is the creative arm of business." With that one statement, and my new title as marketing coordinator, I changed my major and was on my way to doing what I love.My marketing career has taken me from business-to-business to direct-to-consumer marketing, in varied industries such as oil and gas, technology, entertainment, and financial services. I have touched most facets of the disclipline, from my humble beginning in direct mail, to where I am now - Internet marketing. Along the way, I added an MBA, with an emphasis in product management and marketing science, to my BA in services marketing.Now, I lead web and marketing teams, as well as cross-functional teams, to create and manage web-based products, web sites, and interactive marketing programs that have measurably delivered top- and bottom-line impacts, earned industry awards and top rankings from research firms, and garnered consistent consumer accolades!
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Hello.

(again)

Wanted: Freelance & Pro Bono

I can assist your web strategy and interactive marketing efforts. To meet your needs and budget, project scope can vary.

Whether you lack the resources for a specific project, need to augment your staff's skill set, or want to develop a new product/program and then transition to staff, we can determine the project's scope to reach your goals. Nonprofits: I offer my services pro bono for specific projects.

Contact me.

Contact

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Contact Me

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Email: me_christinamartin.com