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February 15, 2009

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Year 2 - Bigger and Better

April 17, 2013

It’s time for the Ultimate Cricket Fan social media competition again.  After a successful inaugural run, the competition is back – bigger and better – with additional opportunities for viral reach.  This year, the Facebook-based competition was staged in two phases, with a new fan voting phase, to increase reach.

 

On May 17th, Social Samosa, a blog covering the Indian social media community covered the competition with a rave review for strategy and execution.  Congratulations to Awais Sohrab, winner of the 2013 MoneyGram Ultimate Cricket Fan competition.

 

 

 

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Christina Martin

San Antonio, Texas

 

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