Good Site | Bad Site Blog

April 24, 2016

Chevy won; why?


Two words - brand relevance.


The 2008 book on social media, Groundswell, provided a framework for brands to show how “to turn the force of customer connections to your own advantage.”  The social landscape in 2016 is radically different, however, the pr...

April 28, 2015

In a recent post, Finding Digital Jesus, I contemplated the notion that brands, both large and small, were (finally) fully embracing digital marketing, based on a couple data points - growth in digital budgets and staff and an observation that many senior-level digital...

April 17, 2013

It’s time for the Ultimate Cricket Fan social media competition again.  After a successful inaugural run, the competition is back – bigger and better – with additional opportunities for viral reach.  This year, the Facebook-based competition was staged in two phases, w...

April 17, 2013

My blog is the cobbler’s child – I have lofty intentions to write, but at the end of a long day in interactive . . . what’s that about roads and good intentions?



After I inked out a guilt post yesterday, I was reminded today by the great Mashable why I need to blog; s...

July 26, 2012

I’ve had the YouTube video, below, bookmarked for awhile with the intent of a post.  The engaging graphics, coupled with the mind-numbing statistics regarding the worldwide adoption of social media, spoke to me.

The frames that cited social media adoption got me th...

November 14, 2010

On Saturday, November 13th I co-presented at the 2010 Access Group conference for financial aid administrators (FAAs).  My talk was a tactical framework and road map for FAAs to communicate with their students.  I hope they are able to take this information and put tog...

November 11, 2010


nteractive marketing and sports are a natural fit for most sports popular in the wired United States. However, as interactive marketing director for MoneyGram, my team was tasked with using interactive to leverage the company’s corporate sponsorship of professional cr...

September 13, 2009

The evolution of the conversation regarding social media and social networking is occurring – taking the dialog beyond the technology to the strategic use of social media and social networking for marketing objectives.  Bringing together a few Forrester Research public...

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February 15, 2009

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