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June 23, 2018

What if, as a marketing leader, there was a magic bullet to make your marketing organization more productive, more responsive, deliver a higher quality of work product and, wait for it because there’s more, possess higher job satisfaction?

Good news – there is, and it’...

August 17, 2015

Bill Gates may have said, “content is king,” way back in 1996, but fast forward almost two decades and we’ve arrived at the blade portion of the hockey stick graph.  The field of content marketing has grown exponentially in just a few short years and the demand for con...

August 2, 2015

A 70-year old grandpa, a teenage girl, and a GenX woman walk into a restaurant . . . no, not the set up for a joke, but a true story.  


My family and I were meeting for lunch, and as we spotted each other walking across the parking lot, three of us realized we realized...

June 27, 2015

According to Wikipedia:

Also, is this the world's laziest blog post?* 


*Please don't answer that.

April 28, 2015

In a recent post, Finding Digital Jesus, I contemplated the notion that brands, both large and small, were (finally) fully embracing digital marketing, based on a couple data points - growth in digital budgets and staff and an observation that many senior-level digital...

April 17, 2015

“And we’re just at the beginning!” This was the quote from the head of a digital marketing agency – just last week! This quote was made as we were reminiscing about how we got started on the digital side of marketing (both of us in 1995!) and discussing the recent “awa...

February 15, 2009

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July 9, 2008

A few months ago, when I lived in Texas, I remember an uproar because Six Flags was petitioning theTABC (Texas Alcohol Beverage Commission) to sell beer at the Arlington, Texas park.  A group of local citizens were concerned about mixing alcohol and children.  (I would...

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February 15, 2009

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Christina Martin

San Antonio, Texas


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