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June 11, 2016

There is nothing that challenges marketers and marketing organizations more than finding new topics that can form the basis for the development of new content. I recently addressed this challenge in a presentation to law school recruiting professionals at the 2016 Law...

August 17, 2015

Bill Gates may have said, “content is king,” way back in 1996, but fast forward almost two decades and we’ve arrived at the blade portion of the hockey stick graph.  The field of content marketing has grown exponentially in just a few short years and the demand for con...

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