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April 24, 2016

Chevy won; why?


Two words - brand relevance.


The 2008 book on social media, Groundswell, provided a framework for brands to show how “to turn the force of customer connections to your own advantage.”  The social landscape in 2016 is radically different, however, the pr...

August 2, 2015

A 70-year old grandpa, a teenage girl, and a GenX woman walk into a restaurant . . . no, not the set up for a joke, but a true story.  


My family and I were meeting for lunch, and as we spotted each other walking across the parking lot, three of us realized we realized...

July 9, 2008

A few months ago, when I lived in Texas, I remember an uproar because Six Flags was petitioning theTABC (Texas Alcohol Beverage Commission) to sell beer at the Arlington, Texas park.  A group of local citizens were concerned about mixing alcohol and children.  (I would...

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February 15, 2009

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Christina Martin

San Antonio, Texas


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