Good Site | Bad Site Blog

February 23, 2015

 

The Center for Media Research’s article “The CMO and the CIO Getting Closer” makes some interesting predictions for the future of marketing and role of CMO.

The marketing organization:

  • 81% agree with the statement: “We need to change the structure and design of...

February 23, 2015

As the emphasis in marketing continues to drive to digital, and as the emphasis in digital is around analytics, could the job title of the future be, “Marketing Engineer?”

 

Three interesting posts come have across my social channels:

 

1.)  Accenture’s June blog post, “...

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