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<Awards & Certifications>
Certified in Landing Page Optimization
Achieved after completing coursework and passing a certification exam by Marketing Experiments. This course curriculum focused on best practices in constructing effective landing pages for optimal conversion.
"Top Ten Mortgage Web Site"
Awarded by Change Sciences, a leading market research firm focusing on interactive technology, the First Horizon Web site was selected as a top ten (#7) in user experience best practices of mortgage Web sites, beating out many national, well-financed firms!
Mortgage Technology News 
2004 Market Bridge Award
The First Horizon application was awarded this "best use of technology" accolade. The Internet-based application was created to support the cross-sell strategy to leverage online mortgage originations to cross-sell wealth management products and services. The First Horizon Internet team crafted the requirements, working with a cross-functional team of First Horizon/First Tennessee's Wealth Management and IT leaders, as well as the developer and hosting partner, Dorado.
"Top Ten Banking Online Application"
The re-design of First Tennessee's Banking Online application was selected in the top ten by Keynote Systems. The scorecard for financial services graded the application based on ease of use, customer confidence, on site resources, relationship services, and overall costs. The application is branded for use by both First Tennessee and First Horizon customers.
Achieved after completing coursework and passing a certification exam by Marketing Experiments. This course curriculum focused on best practices in constructing effective landing pages for optimal conversion.
"Top Ten Mortgage Web Site"
Awarded by Change Sciences, a leading market research firm focusing on interactive technology, the First Horizon Web site was selected as a top ten (#7) in user experience best practices of mortgage Web sites, beating out many national, well-financed firms!
The First Horizon application was awarded this "best use of technology" accolade. The Internet-based application was created to support the cross-sell strategy to leverage online mortgage originations to cross-sell wealth management products and services. The First Horizon Internet team crafted the requirements, working with a cross-functional team of First Horizon/First Tennessee's Wealth Management and IT leaders, as well as the developer and hosting partner, Dorado.
"Top Ten Banking Online Application"
The re-design of First Tennessee's Banking Online application was selected in the top ten by Keynote Systems. The scorecard for financial services graded the application based on ease of use, customer confidence, on site resources, relationship services, and overall costs. The application is branded for use by both First Tennessee and First Horizon customers.
Christina Martin, Internet, online, web, marketing, product management, e-commerce, christinamartin.com, search engine, product manager, resume, marketing resume, Internet resume, online resume, online marketing resume, Internet marketing resume, blog