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<About Me>
This "About Me" gives insight into why I referenced those specific Peter Drucker quotes on the home page, how my career has (not) been one calculated move after the next, and a random overuse of the cliché!
“Get your money's worth . . . Do what you love and love what you do . . . Everything happens for a reason” – they just work for me!
Professionally, my career journey started while in undergrad at the University of Central Florida.
“Get your money's worth . . . Do what you love and love what you do . . . Everything happens for a reason” – they just work for me!
Professionally, my career journey started while in undergrad at the University of Central Florida.
I have an undergraduate degree in services marketing, my MBA concentration is in product marketing and marketing science, and I’ve been employed in some facet of marketing since 1989 - roughly 41,600 working hours. I’d consider that getting my money's worth!
Marketing found me more than I found marketing. During undergrad, I started working part-time for a small business (four employees), starting as the “office girl,” but quickly tasked with managing the AR, AP, and payroll. I even, misguidedly, considered majoring in Accounting, until I “pitched” the owner on the idea of creating a catalog and sending it to our mailing list.
I’d never heard of direct marketing, or marketing, for that matter. If you would have asked me what I thought marketing was, I would have responded, "advertising." The record was set straight during the first day of MAR3023, Intro to Marketing - the professor said, “marketing is the creative arm of business!”
With that one statement, and my new found job title as marketing manager, I knew I’d found my career. I changed my major, and I was on my way to doing what I love. I’ve never been employed in a department, other than marketing!
My marketing career has taken me from business-to-business marketing to direct-to-consumer marketing, in varied industries such as oil and gas, entertainment, and banking, and I have touched most facets of the discipline, from the beginning in direct mail to where I am now, Internet marketing.
Again, the Internet found me. (Un)fortunately, facing a downsizing while at EDS’ energy business unit where I was a marketing analyst covering downstream retail petroleum, I looked within EDS, and discovered a newly forming business unit - Internet and new media.
It was 1995 – Yahoo! was known as “Yet Another Hierarchical Officious Oracle,” Netscape’s Navigator was the default, and only a select few employees had e-mail. However, since I was on a team tasked with creating one of EDS' first intranets and I knew what HTML was, that qualified as "Internet experience." I landed a position in the new group. Everything happens for a reason.
That move had led to a decade plus career launching and managing innovative web-based products and programs that measurably deliver top- and bottom-line business impacts, earn industry awards, top ranking by leading industry research firms, and consumer accolades!
Marketing found me more than I found marketing. During undergrad, I started working part-time for a small business (four employees), starting as the “office girl,” but quickly tasked with managing the AR, AP, and payroll. I even, misguidedly, considered majoring in Accounting, until I “pitched” the owner on the idea of creating a catalog and sending it to our mailing list.
I’d never heard of direct marketing, or marketing, for that matter. If you would have asked me what I thought marketing was, I would have responded, "advertising." The record was set straight during the first day of MAR3023, Intro to Marketing - the professor said, “marketing is the creative arm of business!”
With that one statement, and my new found job title as marketing manager, I knew I’d found my career. I changed my major, and I was on my way to doing what I love. I’ve never been employed in a department, other than marketing!
My marketing career has taken me from business-to-business marketing to direct-to-consumer marketing, in varied industries such as oil and gas, entertainment, and banking, and I have touched most facets of the discipline, from the beginning in direct mail to where I am now, Internet marketing.
Again, the Internet found me. (Un)fortunately, facing a downsizing while at EDS’ energy business unit where I was a marketing analyst covering downstream retail petroleum, I looked within EDS, and discovered a newly forming business unit - Internet and new media.
It was 1995 – Yahoo! was known as “Yet Another Hierarchical Officious Oracle,” Netscape’s Navigator was the default, and only a select few employees had e-mail. However, since I was on a team tasked with creating one of EDS' first intranets and I knew what HTML was, that qualified as "Internet experience." I landed a position in the new group. Everything happens for a reason.
That move had led to a decade plus career launching and managing innovative web-based products and programs that measurably deliver top- and bottom-line business impacts, earn industry awards, top ranking by leading industry research firms, and consumer accolades!
Christina Martin, Internet, online, web, marketing, product management, e-commerce, christinamartin.com, search engine, product manager, resume, marketing resume, Internet resume, online resume, online marketing resume, Internet marketing resume, blog